1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail. 2. You won’t get it right the first time. Your campaign will need to be reinvented, adjusted or scrapped. Count on it. 3. Convenient choices are not often the best choices. Just because an agency, an asset or a bizdev deal are easy to do doesn’t … [Read more...]